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Strategic marketing

By: Cravens, David W.
Material type: materialTypeLabelBookPublisher: Chicago, Ill. : Irwin, 1997Edition: 5th ed.Description: 670 p.Call No.: HF5415.135 C728S 1997 Subject(s): MARKETING -- DECISION MAKING | MARKETING -- MANAGEMENT | MARKETING -- MANAGEMENT -- CASE STUDIES
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Book Shelves 		HF5415.135 C728S 1997 (Browse shelf) Available 214657

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