BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Barban, Arnold M.

Essentials of media planning : a marketing planning - 2nd ed. - Lincolnwood, Ill. : NTC Business, 1987 - 160 p.

Subjects--Topical Terms:
MARKETING
SALES MANAGEMENT
SALES PROMOTION
MARKETING MEDIA PLANNING

LC Class. No.: HF5826.5 / B372E 1987

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