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Essentials of media planning : a marketing planning

By: Barban, Arnold M.
Contributor(s): Cristol, Steven M | Kopec, Frank J.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business, 1987Edition: 2nd ed.Description: 160 p.Call No.: HF5826.5 B372E 1987 Subject(s): MARKETING | SALES MANAGEMENT | SALES PROMOTION | MARKETING MEDIA PLANNING
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Main Campus
Book Shelves 		HF5826.5 B372E 1987 (Browse shelf) Available 70264

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