Davis, Joel J.
Advertising research : theory and practice - Upper Saddle River, N.J. : Prentice Hall, 1997 - 695
ADVERTISING--RESEARCH
ADVERTISING--RESEARCH--UNITED STATES
HF5814 / D384A
Advertising research : theory and practice - Upper Saddle River, N.J. : Prentice Hall, 1997 - 695
ADVERTISING--RESEARCH
ADVERTISING--RESEARCH--UNITED STATES
HF5814 / D384A