Dalrymple, Douglas J.
Marketing management : text and cases - 6th ed. - New York, N.Y. : Wiley, 1995 - 984 p.
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.13 / D347M 1995
Marketing management : text and cases - 6th ed. - New York, N.Y. : Wiley, 1995 - 984 p.
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.13 / D347M 1995