Marketing management : text and cases

By: Dalrymple, Douglas J.
Contributor(s): Parsons, Leonard J.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Wiley, 1995Edition: 6th ed.Description: 984 p.Call No.: HF5415.13 D347M 1995 Subject(s): MARKETING -- MANAGEMENT | MARKETING -- MANAGEMENT -- CASE STUDIES
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HF5415.13 D347M 1995 (Browse shelf) Available 175142

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