Cooper, Robert G.
Product leadership : creating and launching superior new products - Reading, Mass. : Perseus, 1998 - 314
NEW PRODUCTS--MANAGEMENT
NEW PRODUCTS--MARKETING
HF5415.153 / C666P
Product leadership : creating and launching superior new products - Reading, Mass. : Perseus, 1998 - 314
NEW PRODUCTS--MANAGEMENT
NEW PRODUCTS--MARKETING
HF5415.153 / C666P