BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Cox, G. Robert

The ad game : playing to win / G. Robert Cox, Edward J. McGee - Englewood Cliffs, N.J. : Prentice-Hall, 1990 - 226 p.

Subjects--Topical Terms:
ADVERTISING--HANDBOOKS, MANUALS, ETC.
SALES PROMOTION--HANDBOOKS, MANUALS, ETC.

LC Class. No.: HF5823 / C69A

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