| 000 -LEADER |
|---|
| fixed length control field |
00690nam0a22002050a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000076136 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190422154300.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1990 xxu fnx000 000 0neng d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001077226 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
C69A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cox, G. Robert |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The ad game : |
| Remainder of title |
playing to win / |
| Statement of responsibility, etc. |
G. Robert Cox, Edward J. McGee |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. |
Prentice-Hall, |
| Date of publication, distribution, etc. |
1990 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
226 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADVERTISING |
| Form subdivision |
HANDBOOKS, MANUALS, ETC. |
|
|---|
| Topical term or geographic name entry element |
SALES PROMOTION |
| Form subdivision |
HANDBOOKS, MANUALS, ETC. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McGee, Edward J. |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |