BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Mooij, Marieke de 1943-

Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij - 2nd ed. - New York, N.Y. : Prentice Hall, c1994 - 570 p. : ill.

Includes bibliographical references and index

ISBN: 0132885980

Subjects--Topical Terms:
ADVERTISING
ADVERTISING MEDIA PLANNING
COMPARISON ADVERTISING

LC Class. No.: HF5823 / M664A 1994

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