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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij

By: Mooij, Marieke de, 1943-.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Prentice Hall, c1994Edition: 2nd ed.Description: 570 p. : ill.ISBN: 0132885980.Call No.: HF5823 M664A 1994 Subject(s): ADVERTISING | ADVERTISING MEDIA PLANNING | COMPARISON ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5823 M664A 1994 (Browse shelf) Available 200508020001

Includes bibliographical references and index

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