D'Alessandro, David F.
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens - New York, N.Y. : McGraw-Hill, c2001 - 185 p.
Includes bibliographical references and index
9780071398503 0071362932
BRAND NAME PRODUCTS
PRODUCT MANAGEMENT
HD69 .B7 / D343B
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens - New York, N.Y. : McGraw-Hill, c2001 - 185 p.
Includes bibliographical references and index
9780071398503 0071362932
BRAND NAME PRODUCTS
PRODUCT MANAGEMENT
HD69 .B7 / D343B