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Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens

By: D'Alessandro, David F.
Contributor(s): Owens, Michele.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : McGraw-Hill, c2001Description: 185 p.ISBN: 9780071398503; 0071362932.Call No.: HD69 .B7 D343B Subject(s): BRAND NAME PRODUCTS | PRODUCT MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HD69 .B7 D343B (Browse shelf) Available 301020010019

Includes bibliographical references and index

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