Boyd, Harper W., Jr.
Marketing management : a strategic approach with a global orientation - 3rd ed. - Boston, Mass. : Irwin/McGraw-Hill, 1998 - 547 p.
MARKETING--MANAGEMENT
HF5415.13 / B692M 1998
Marketing management : a strategic approach with a global orientation - 3rd ed. - Boston, Mass. : Irwin/McGraw-Hill, 1998 - 547 p.
MARKETING--MANAGEMENT
HF5415.13 / B692M 1998