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Marketing management : a strategic approach with a global orientation

By: Boyd, Harper W., Jr.
Contributor(s): Walker, Orville C., Jr | Larreche, Jean-Claude.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Irwin/McGraw-Hill, 1998Edition: 3rd ed.Description: 547 p.Call No.: HF5415.13 B692M 1998 Subject(s): MARKETING -- MANAGEMENT
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Main Campus
Book Shelves 		HF5415.13 B692M 1998 (Browse shelf) Available 214651

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