Marconi, Joe
Image marketing : using public perceptions to attain business objectives - Chicago, Ill. : American Marketing Association, 1996 - 232
CORPORATE IMAGE
ADVOCACY ADVERTISING
PUBLIC RELATIONS
MASS MEDIA AND BUSINESS
HD59.2 / M372I
Image marketing : using public perceptions to attain business objectives - Chicago, Ill. : American Marketing Association, 1996 - 232
CORPORATE IMAGE
ADVOCACY ADVERTISING
PUBLIC RELATIONS
MASS MEDIA AND BUSINESS
HD59.2 / M372I