Image marketing : using public perceptions to attain business objectives
By: Marconi, Joe.
Material type: BookPublisher: Chicago, Ill. : American Marketing Association, 1996Description: 232.Call No.: HD59.2 M372I Subject(s): CORPORATE IMAGE | ADVOCACY ADVERTISING | PUBLIC RELATIONS | MASS MEDIA AND BUSINESSCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD59.2 M372I (Browse shelf) | Available | 189753 |
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