Peter, J. Paul
Marketing management : knowledge and skills : text, analysis, cases, plans - 3rd ed. - Burr Ridge, Ill. : Irwin, 1992 - 943 p.
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.13 / P473M 1992
Marketing management : knowledge and skills : text, analysis, cases, plans - 3rd ed. - Burr Ridge, Ill. : Irwin, 1992 - 943 p.
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.13 / P473M 1992