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Marketing management : knowledge and skills : text, analysis, cases, plans

By: Peter, J. Paul.
Contributor(s): Donnelly, James H., Jr.
Material type: materialTypeLabelBookPublisher: Burr Ridge, Ill. : Irwin, 1992Edition: 3rd ed.Description: 943 p.Call No.: HF5415.13 P473M 1992 Subject(s): MARKETING -- MANAGEMENT | MARKETING -- MANAGEMENT -- CASE STUDIES
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Main Campus
Book Shelves 		HF5415.13 P473M 1992 (Browse shelf) Available 176044

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