Hutt, Michael D.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh - 6th ed. - Fort Worth, Tex. : Dryden Press, c1998 - 777 p. : ill.
Includes bibliographical references and indexes
0030206332
MARKETING
INDUSTRIAL MARKETING--MANAGEMENT
HF5415.13 / H877B 1998
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh - 6th ed. - Fort Worth, Tex. : Dryden Press, c1998 - 777 p. : ill.
Includes bibliographical references and indexes
0030206332
MARKETING
INDUSTRIAL MARKETING--MANAGEMENT
HF5415.13 / H877B 1998