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Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh

By: Hutt, Michael D.
Contributor(s): Speh, Thomas W.
Material type: materialTypeLabelBookPublisher: Fort Worth, Tex. : Dryden Press, c1998Edition: 6th ed.Description: 777 p. : ill.ISBN: 0030206332.Call No.: HF5415.13 H877B 1998 Subject(s): MARKETING | INDUSTRIAL MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5415.13 H877B 1998 (Browse shelf) Available 200205210140

Includes bibliographical references and indexes

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