BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Eicoff, Alvin

Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more - Lincolnwood, Ill. : NTC Business, 1995 - 233

Subjects--Topical Terms:
DIRECT MARKETING
BROADCAST ADVERTISING
ADVERTISING MEDIA PLANNING

LC Class. No.: HF5415.126 / E326D

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