000 -LEADER |
fixed length control field |
00777nam0a22002050a04500 |
001 - CONTROL NUMBER |
control field |
000086513 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422164536.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1995 xxu 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001087828 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.126 |
Item number |
E326D |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Eicoff, Alvin |
245 10 - TITLE STATEMENT |
Title |
Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Lincolnwood, Ill. : |
Name of publisher, distributor, etc. |
NTC Business, |
Date of publication, distribution, etc. |
1995 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
233 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
DIRECT MARKETING |
|
Topical term or geographic name entry element |
BROADCAST ADVERTISING |
|
Topical term or geographic name entry element |
ADVERTISING MEDIA PLANNING |
991 ## - |
-- |
03 |
-- |
05 |
-- |
ประชาสัมพันธ์ การสื่อสารเพื่อการจูงใจ การสื่อสารในสำนักงาน |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |