Meidan, Arthur
Cases in marketing of services : an international - Wokingham : Addison-Wesley, 1993 - 304
MARKETING--CASE STUDIES
SERVICES INDUSTRIES--UNITED STATES--MARKETING--CASE STUDIES
SERVICE INDUSTRIES--EUROPE--MARKETING--CASE STUDIES
FINANCIAL SERVICES INDUSTRY--CASE STUDIES
HF5415.5 / M42
Cases in marketing of services : an international - Wokingham : Addison-Wesley, 1993 - 304
MARKETING--CASE STUDIES
SERVICES INDUSTRIES--UNITED STATES--MARKETING--CASE STUDIES
SERVICE INDUSTRIES--EUROPE--MARKETING--CASE STUDIES
FINANCIAL SERVICES INDUSTRY--CASE STUDIES
HF5415.5 / M42