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Cases in marketing of services : an international

By: Meidan, Arthur.
Contributor(s): Moutinho, Luiz.
Material type: materialTypeLabelBookPublisher: Wokingham : Addison-Wesley, 1993Description: 304.Call No.: HF5415.5 M42 Subject(s): MARKETING -- CASE STUDIES | SERVICES INDUSTRIES -- UNITED STATES -- MARKETING -- CASE STUDIES | SERVICE INDUSTRIES -- EUROPE -- MARKETING -- CASE STUDIES | FINANCIAL SERVICES INDUSTRY -- CASE STUDIES
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Book Shelves 		HF5415.5 M42 (Browse shelf) Available 148294

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