BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Belch, George E.

Instructor's manual to accompany introduction to advertising and promotion : an integrated marketing communications perspective Introduction to advertising and promotion : an integrated marketing communications perspective - 3rd ed. - Chicago, Ill. : Irwin, 1995 - 373 p.

Subjects--Topical Terms:
ADVERTISING
SALES PROMOTION
COMMUNICATION IN MARKETING

LC Class. No.: HF5823 / B442I 1995

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