Instructor's manual to accompany introduction to advertising and promotion : an integrated marketing communications perspective

By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type: materialTypeLabelBookPublisher: Chicago, Ill. : Irwin, 1995Edition: 3rd ed.Description: 373 p.Call No.: HF5823 B442I 1995 Other title: Introduction to advertising and promotion : an integrated marketing communications perspective.Subject(s): ADVERTISING | SALES PROMOTION | COMMUNICATION IN MARKETING
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HF5823 B442I 1995 (Browse shelf) Not for loan 10220000037

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