Marconi, Joe
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. - Lincolnwood, Ill. : NTC Business, c2000. - 247 p. : ill.
At head of title: American Marketing Association
Includes bibliographical references and index
0844222577
BRAND NAME PRODUCTS--MARKETING
HD69 .B7 / M372B
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. - Lincolnwood, Ill. : NTC Business, c2000. - 247 p. : ill.
At head of title: American Marketing Association
Includes bibliographical references and index
0844222577
BRAND NAME PRODUCTS--MARKETING
HD69 .B7 / M372B