| 000 -LEADER |
|---|
| fixed length control field |
01055nam0a22002410a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000105522 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190423160951.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130820s xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0844222577 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2002000358 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69 .B7 |
| Item number |
M372B |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marconi, Joe |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
The brand marketing book : |
| Remainder of title |
creating, managing, and extending the value of your brand / |
| Statement of responsibility, etc. |
Joe Marconi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lincolnwood, Ill. : |
| Name of publisher, distributor, etc. |
NTC Business, |
| Date of publication, distribution, etc. |
c2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
247 p. : |
| Other physical details |
ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
At head of title: American Marketing Association |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
| General subdivision |
MARKETING |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
American Marketing Association |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A25024 |
| Link information for field corresponding to 9XX field |
May 29 2002 9:47AM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |