BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Zikmund, William G.

Exploring marketing research / William G. Zikmund - 6th ed. - Fort Worth, Tex. : Dryden Press, c1997 - 739 p. : col. ill. - The Dryden Press series in marketing .

Includes bibliographical references and index

ISBN: 003018763X

Subjects--Topical Terms:
MARKETING RESEARCH

LC Class. No.: HF5415.2 / Z545E 1997

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