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Exploring marketing research / William G. Zikmund

By: Zikmund, William G.
Material type: materialTypeLabelBookSeries: The Dryden Press series in marketing.Publisher: Fort Worth, Tex. : Dryden Press, c1997Edition: 6th ed.Description: 739 p. : col. ill.ISBN: 003018763X.Call No.: HF5415.2 Z545E 1997 Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.2 Z545E 1997 (Browse shelf) Available 200205220983

Includes bibliographical references and index

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