Marketing /
Eric N. Berkowitz ... [et al.]
- 5th ed.
- Chicago, Ill. : Irwin, c1997
- 736 p. : col. ill.
- Irwin series in marketing .
Includes bibliographical references and indexes
0256189684
MARKETING
HF5415 / M374 1997
Includes bibliographical references and indexes
0256189684
MARKETING
HF5415 / M374 1997