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Marketing / Eric N. Berkowitz ... [et al.]

Contributor(s): Berkowitz, Eric N.
Material type: materialTypeLabelBookSeries: Irwin series in marketing.Publisher: Chicago, Ill. : Irwin, c1997Edition: 5th ed.Description: 736 p. : col. ill.ISBN: 0256189684.Call No.: HF5415 M374 1997 Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5415 M374 1997 (Browse shelf) Available 200205210097

Includes bibliographical references and indexes

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