Armstrong, Gary.
Marketing : an introduction / Gary Armstrong, Philip Kotler - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2000 - 575 p. : col. ill.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes
013012771X
MARKETING
HF5415 / A757M 2000
Marketing : an introduction / Gary Armstrong, Philip Kotler - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2000 - 575 p. : col. ill.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes
013012771X
MARKETING
HF5415 / A757M 2000