Marketing : an introduction / Gary Armstrong, Philip Kotler

By: Armstrong, Gary.
Contributor(s): Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2000Edition: 5th ed.Description: 575 p. : col. ill.ISBN: 013012771X.Call No.: HF5415 A757M 2000 Subject(s): MARKETINGGeneral Note: Kotler's name appears first on the earlier ed.Bibliography, etc. Note: Includes bibliographical references and indexes
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HF5415 A757M 2000 (Browse shelf) Available 200206140139

Kotler's name appears first on the earlier ed.

Includes bibliographical references and indexes

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