Churchill, Gilbert A., Jr.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter - Homewood, Ill. : Austen Press, c1995 - 703 p. : col. maps, col. ill.
Includes bibliographical references and indexes
0256125392
MARKETING
MARKETING
MARKETING
HF5415 / C487M
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter - Homewood, Ill. : Austen Press, c1995 - 703 p. : col. maps, col. ill.
Includes bibliographical references and indexes
0256125392
MARKETING
MARKETING
MARKETING
HF5415 / C487M