Pride, William M.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell - 8th ed. - Boston, Mass. : , c1993 - 817 p. : maps, col. ill.
Includes bibliographical references and index
0395638852
MARKETING
HF5415 / P742M 1993
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell - 8th ed. - Boston, Mass. : , c1993 - 817 p. : maps, col. ill.
Includes bibliographical references and index
0395638852
MARKETING
HF5415 / P742M 1993