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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

By: Pride, William M.
Contributor(s): Ferrell, O.C, 1945-.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : , c1993Edition: 8th ed.Description: 817 p. : maps, col. ill.ISBN: 0395638852.Call No.: HF5415 P742M 1993 Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415 P742M 1993 (Browse shelf) Available 200205310013

Includes bibliographical references and index

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