BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

Normal view MARC view ISBD view

Donaldson, Bill

Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole - Chichester : Wiley, c2002 - 288 p. : ill.

Includes bibliographical references and index

ISBN: 0471494437

Subjects--Topical Terms:
RELATIONSHIP MARKETING
STRATEGIC ALLIANCES (BUSINESS)
BUSINESS NETWORKS
INDUSTRIAL MANAGEMENT

LC Class. No.: HF5415.55 / D662S

Place hold
Print
Add to your cart (remove)
Save record
More searches