Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole
By: Donaldson, Bill.
Contributor(s): O'Toole, Tom.
Material type: BookPublisher: Chichester : Wiley, c2002Description: 288 p. : ill.ISBN: 0471494437.Call No.: HF5415.55 D662S Subject(s): RELATIONSHIP MARKETING | STRATEGIC ALLIANCES (BUSINESS) | BUSINESS NETWORKS | INDUSTRIAL MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.55 D662S (Browse shelf) | Available | 200206220009 |
Includes bibliographical references and index
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