BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Breakenridge, Deirdre

Cyberbranding : brand building in the digital economy / Deirdre Breakenridge - London : Financial Times/Prentice Hall, c2001 - 352 p. : ill.

Includes bibliographical references and index

ISBN: 0130897108

Subjects--Topical Terms:
BRAND CHOICE
ELECTRONIC COMMERCE

LC Class. No.: HF5415.3 / B732C

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