Cyberbranding : brand building in the digital economy / Deirdre Breakenridge
By: Breakenridge, Deirdre.
Material type: BookPublisher: London : Financial Times/Prentice Hall, c2001Description: 352 p. : ill.ISBN: 0130897108.Call No.: HF5415.3 B732C Subject(s): BRAND CHOICE | ELECTRONIC COMMERCEBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.3 B732C (Browse shelf) | Available | 200207130013 |
Includes bibliographical references and index
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