Readings on market-driving strategies : towards a new theory of competitive advantage /
[edited by] Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto
- Reading, Mass. : Addison-Wesley, c1997
- 540 p. : ill.
Includes bibliographical references
0321014138
CONSUMER BEHAVIOR
MARKETING--MANAGEMENT
HF5415.32 / R422
Includes bibliographical references
0321014138
CONSUMER BEHAVIOR
MARKETING--MANAGEMENT
HF5415.32 / R422