Sargeant, Adrian
Direct and interactive marketing / Adrian Sargeant, Douglas C. West - Oxford : Oxford Univ. Press, 2001 - 460 p. : ill.
Includes bibliographical references and index
0198782535
DIRECT MARKETING
INTERACTIVE MARKETING
HF5415.126 / S273D
Direct and interactive marketing / Adrian Sargeant, Douglas C. West - Oxford : Oxford Univ. Press, 2001 - 460 p. : ill.
Includes bibliographical references and index
0198782535
DIRECT MARKETING
INTERACTIVE MARKETING
HF5415.126 / S273D