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Direct and interactive marketing / Adrian Sargeant, Douglas C. West

By: Sargeant, Adrian.
Contributor(s): West, Douglas C.
Material type: materialTypeLabelBookPublisher: Oxford : Oxford Univ. Press, 2001Description: 460 p. : ill.ISBN: 0198782535.Call No.: HF5415.126 S273D Subject(s): DIRECT MARKETING | INTERACTIVE MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415.126 S273D (Browse shelf) Available 200211110053

Includes bibliographical references and index

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