Kerin, Roger A.
Strategic marketing problem : cases and comments / Roger A. Kerin, Robert A. Peterson - 9th ed. , international ed. - Upper Saddle River, N.J. : Prentice Hall, c2001 - 729 p. : ill. (some col.)
Includes index
0130284742
MARKETING--DECISION MAKING--CASE STUDIES
MARKETING--DECISION MAKING--CASE STUDIES
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.135 / K474S 2001
Strategic marketing problem : cases and comments / Roger A. Kerin, Robert A. Peterson - 9th ed. , international ed. - Upper Saddle River, N.J. : Prentice Hall, c2001 - 729 p. : ill. (some col.)
Includes index
0130284742
MARKETING--DECISION MAKING--CASE STUDIES
MARKETING--DECISION MAKING--CASE STUDIES
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.135 / K474S 2001