Strategic marketing problem : cases and comments / Roger A. Kerin, Robert A. Peterson
By: Kerin, Roger A.
Contributor(s): Peterson, Robert A.
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2001Edition: 9th ed. , international ed.Description: 729 p. : ill. (some col.).ISBN: 0130284742.Call No.: HF5415.135 K474S 2001 Subject(s): MARKETING -- DECISION MAKING -- CASE STUDIES | MARKETING -- DECISION MAKING -- CASE STUDIES | MARKETING -- MANAGEMENT -- CASE STUDIES | MARKETING -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.135 K474S 2001 (Browse shelf) | Available | 200301230008 |
Includes index
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