Zeithaml, Valarie A.
Services marketing : integrating focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner - 3rd ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 668 p. : ill.
Includes bibliographical references and index
0071199144
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES
MARKETING
HD9980.5 / Z447S 2003
Services marketing : integrating focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner - 3rd ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 668 p. : ill.
Includes bibliographical references and index
0071199144
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES
MARKETING
HD9980.5 / Z447S 2003