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Services marketing : integrating focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 3rd ed. , international ed.Description: 668 p. : ill.ISBN: 0071199144.Call No.: HD9980.5 Z447S 2003 Subject(s): SERVICE INDUSTRIES -- MARKETING | CUSTOMER SERVICES | MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HD9980.5 Z447S 2003 (Browse shelf) Available 200306270095

Includes bibliographical references and index

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