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Hoffman, K. Douglas

Essentials of services marketing : concepts, strategies & cases / Essentials of services marketing : concepts, strategies adn cases K. Douglas Hoffman, John E.G. Bateson - 2nd ed. - Fort Worth, Tex. : Harcourt College, c2002 - 569 p. : ill. - The Dryden Press series in marketing .

Includes bibliographical references and index

ISBN: 0030288924

Subjects--Topical Terms:
SERVICE INDUSTRIES--MARKETING

LC Class. No.: HD9980.5 / H633E 2002

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